Award winning Luxury Rural Cottages, West Wales and sea-view apartment in Tenby Pembrokeshire

Visit West Wales

About Us..

Small is Beautiful! Our dream was to show the world how good Wales could be, at a reasonable price too.

How Self-catering for Softies started...

...with the National Lottery. No, we didn’t win (no more than £10 anyway) but when the lottery was new there was a game that everyone played  called “ What would you do if you won the jackpot?”. No fast cars and exotic holidays for us – we saw ourselves owning a chain of wonderfully located properties, beautifully done out and offering loads of extras. Our dream was to show the world how good Wales could be, at a reasonable price too. We had some strange looks!

Small is beautiful...

Cefnmeurig Cottage

We didn’t get our multi million pound chain but we did see an opportunity some years later to renovate two properties that we owned. We had owned an apartment in Tenby since the 1980s which we used for family and friends but didn’t let out. We also now had access to a 100 acre farm on the Carmarthenshire/Pembrokeshire border which was owned by a family trust set up by my grandfather when he died in 1940. He wanted to keep the farm in the family. The last tenant retired about 15 years ago and the farmhouse was slowly deteriorating. We spent about £150,000 refurbishing the cottage and at the same time brought the flat in Tenby up to date. The farm has been in our family since the mid 18th century and the interior designer cleverly and subtly reflected this in this renovation plans.



We must be doing something right...

... because in 2007 we were lucky enough to win the Visit Wales award for best self-catering business in Wales, a very prestigious award. In 2010 we were shortlisted for a Marketing Award with the Institute of Marketing in Wales.

We became carers too...

... to my Mum and Uncle. They are quite poorly and need someone with them all the time but we manage to combine everything. In fact, we think that customer care we provide guests is better than ever and the guest book and emails seem to reflect that.

Our philosophy...

Rhodri Owen

We want to create a business we can be proud of. A business that is commercially successful but not the least bit greedy and always socially aware. That’s why we believe in doing things like offering the odd free weekend to carers and giving 5% of our profits to charity. Our chosen charity is Papyrus – Prevention of Young Suicide in memory of our darling nephew, son and grandson Rhodri Owen who died, aged just 17, on 8 October 2010.  We miss him so but he will always remain our handsome teenage boy.




Anne Owen Taylor and family.

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